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Connection is at the heart of what we do

About
HeraMED

HeraMED is a medical data and technology company leading the digital transformation of maternity care with state-of-the-art technology and human centered experience design.

Our Purpose

We are here to reimagine the way maternity care is delivered and experienced for pregnant people, their support teams, and their care companions worldwide.

Bringing life into the world is one of the few shared human experiences. Everyone deserves access to the best care possible and unfortunately, medical systems the world round are not set up to deliver. We use our technical expertise and creative human hearts to reimagine the experience associated with bringing life into the world to make it better for everyone.​

Our Story

David Groberman, the CEO and Co-Founder of HeraMED, is an engineer, visionary, and the mind behind home-based, connected maternity care.

In 2011 David and his wife Odelia experienced first-hand the overwhelming anxiety and stress too many pregnant couples face when concern for their unborn baby rises.


One night filled with anxiety, stress, and an ER visit left David grateful for their baby's health and incredibly frustrated by the process. That night David dreamed up HeraBEAT™, a smart, connected home fetal heartbeat monitor and our first commercial product.


Since that time, HeraMED has spend countless hours dreaming up technology to power a more human experience. Everything we do is designed with expecting parents and their care teams in mind. We use technology to power a completely new approach to maternity care, leaving time and space for the moments that need it most.​

Our Mission

To improve maternal health equity and access to quality prenatal care for expectant moms everywhere.

We are passionate about developing technology that powers better pregnancy outcomes, and are focused on creating comprehensive, tech-enabled experiences that foster healthier pregnancies worldwide.


HeraMED connects need and care by creating personalized maternity journeys and clinically designed care plans that:

  • Deliver each member of the care continuum the actionable information they need, when they need it.

  • Keep all members of the care continuum informed, empowered and safe.

Our Team

Nicole Zappala

Nicole Zappala

Customer Experience

Sivan Sadan

Sivan Sadan

Executive Vice President

Keith Koby

Keith Koby

President, North America

Dr. Ron Weinberger

Dr. Ron Weinberger

Executive Chairman

Anoushka Gungadin

Anoushka Gungadin

Executive Vice President ANZ

Dr. Arturo Weschler MD

Dr. Arturo Weschler MD

CMO

Michal Vasiliver

Michal Vasiliver

VP RA & QA

Moran Shochat

Moran Shochat

VP R&D

Ariel Laden

Ariel Laden

VP Product

David Groberman

David Groberman

Strategic Advisor

Michal Yardeny

Michal Yardeny

Administration and Marketing

Nir Pearl

Nir Pearl

Director of Operations

Karmi Soder

Karmi Soder

Nurse Practitioner

Maya Steele

Maya Steele

Midwife and Customer Support Nurse

Interested in 
a demo?

We Power Better
Care Experiences

In the near century since the modern maternity model was born, it has seen virtually no change. Care providers face service shortages, limited time, and increasing rates of pregnancy complications - all in a fragmented disconnected ecosystem not built to support them. Similarly, expectant mothers still experience pregnancy as their grandmothers did, plus lots of time spent away from work or home, increasing anxiety levels, lack of support and higher than ever mortality rates.


The time for change is yesterday and we’re here to spark it. HeraMED’s comprehensive remote maternity care platform HeraCARE is here to evolve the way all members of the care continuum experience maternity care.

Our Advisors

Our Board

David Hinton

Non Executive Director

Dr. Ron Weinberger

Executive Chairman

Emily Slade

Non Executive Director

Doron Birger

Non Executive Director

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